It can be hard to understand why it is important to invest the time and money on a website when you’ve either never had one before or are just getting your business off the ground.
A few questions you might ask are: Is having a website really that important? Is it worth the time and money?
To be straight forward… yes, a website is essential to your business and your wallet will be thanking you in the long run.
An online presence creates a ton of opportunity. Users are searching for you and your products/services online more than ever and it is only going to become more intense. Through providing current and potential customers an easy way to access your offerings, you will benefit substantially.
Below are a few of the key points that I feel best-highlight the benefits of operating a website for your business/brand:
A website provides a customer business credibility
Much like you would look for a business in a business directory years ago, reputable businesses are found today through their website. If someone is looking for your business and they can’t find a website, they may raise questions in regard to credibility. When the competition has an online presence and you do not, it becomes an immediate disadvantage to your business in the mind of the consumer.
Provide 24/7 access
Don’t think it’s possible to have an employee working for you 24 hours a day, 7 days a week? Think again. Whether you operate an E-commerce website that can make you money while your sleeping, or host a simple brochure website that can provide answers to your customers’ common questions, your website is working for you 24/7.
Develop a reputation and build awareness.
With a website, you can easily to create connections between your own business and other existing companies that also have websites. This not only builds a stronger connection between your business and the consumer, but also establishes your authority within algorithms across the web. Build informative pages, write blogs and use them as a stage to market yourself across other platforms such as social media.
With proper implementation, the growth of your small business can be accelerated by a website. Without one, you will never understand the potential market share that could be gained.