Conducting CRO Experiments
Conducting Conversion Rate Optimization (CRO) experiments on a website involves systematically testing and optimizing various elements to improve the conversion rate, which is the percentage of website visitors who take a desired action (e.g., make a purchase, click a call to action). Here’s a general guide on how to conduct CRO experiments:
Define Your Goals
Clearly define the goals of your website and the specific actions you want visitors to take like making a purchase or filling out a form.
Understand Your Audience
Based on what you already know about your customers, conduct further online user research to understand your target audience’s needs, preferences, and behaviors. Use tools like Google Analytics, HotJar heatmaps, and user surveys.
Identify Key Pages and Elements
Identify the key pages and elements on your website that contribute to your conversion goals. This may include landing pages, product pages, forms, and checkout processes.
Formulate hypotheses about changes you believe will positively impact conversion rates. This could involve tweaking headlines, changing button colors, improving page load times, or adjusting the layout.
Implement A/B Testing
A/B testing (or split testing) involves creating two or more versions (A, B, etc.) of a webpage and randomly showing different versions to visitors. Software such as Convert do a great job with this. Compare the performance of these versions to determine which one produces better results.
Monitor and Analyze Results
Regularly monitor the performance of your experiments. Use statistical analysis to ensure that any observed differences are statistically significant. Analyze user behavior, conversion rates, and other relevant metrics.
Iterate and Optimize
Based on the results, iterate and optimize the elements that contribute to better conversion rates. Continuous improvement is a key aspect of CRO.
Consider Multivariate Testing
For more complex experiments, consider multivariate testing. This involves testing multiple variations of multiple elements simultaneously to identify the most effective combination.
Remember, CRO is an ongoing process. Regularly test, analyze, and refine to ensure that your website continues to perform optimally based on your conversion goals.
The Big 3
Let’s first talk about what people typically consider important aspects of web design. Things like typography, color and imagery. These are all very important to remember when creating your website but shouldn’t be taking up a large portion of your time. The following are what I consider the 3 most important principles to good web design:
Give yourself the proper time to analyze your website from top to bottom. Visualize your concept then form a structure of what you think will be your website’s most important pages. In technical terms this is called a sitemap; a diagram of every page on your website. Operating without a sitemap is like swinging with your eyes closed. Using it as a guide will ensure you are staying within established boundaries while maintaining efficient production.
Now that you’ve laid the structure, the ongoing process of functionality begins. Prepare yourself to treat functionality as a focal point in everything you do. From content/image optimization, to technical SEO – Your website needs to be a well-rounded operation. The structure and functionality of your website play a large role in user experience and customer conversion. This goes beyond design principles and extends into the back end to involve your site speed. A well put together website communicates your commitment to your business and providing customers with a good experience. They will reward you for it.
Consistency is a core principle of good design and does a lot more for a visitor than you might think. In support of user experience (UX) and user interface (UI) design, consistency in a website will promote familiarity, heighten the perception of the user and establish a connection with brand identity. As a developer or designer, its your job to promote consistency in everything you do to support your ability to reuse components, patterns and generate new landscapes.
A website without consistency will feel unprofessional and could have some harmful side effects on your user. An immediate effect might be the loss of trust in your brand. After all, first impressions are lasting impressions and your website is a direct representation of your business.
When a visitor comes to your website they are searching for some form of information or content. The information you are providing needs to be clear and concise with as little fluff or unnecessary information possible. Think about your experience when you visit a website – you’re there for a reason and want to retrieve the information you are looking for fast and easy. Communication is also about making use of media such as images, videos and infographics. In the end, if you aren’t able to communicate quickly and efficiently to your visitor, they will simply go somewhere else.
An Easy To Use Mobile First Front-End Framework Solution
With so many different languages to write code in these days, how do you know which is best for you? It’s simple… you choose the most efficient and compatible framework. Insert bootstrap; an open source front end framework for fast web development.
The undisputed advantages of Bootstrap are what set the language apart as one of the most efficient front-end frameworks on the web.
- Browser Compatibility, this is a huge one. Your own custom CSS may not look right in all browsers, but Bootstrap has basically been tailored to be completely compatible on all modern browsers.
- Good for devs that lack design/UI skills. Maybe your a back-end server side programmer and not the best with creating user interfaces and design, stuff like that. Bootstrap is the perfect fit for that.
- Responsive layouts. Responsive by nature so you don’t have to write a bunch of media queries. you can simply use the grid and you have a responsive website.
One of the most important parts of bootstrap framework is the grid system. The grid system really allows us to really align things easily on an application or website and allow it to be automatically responsive. We can set different column sizes for different screen sizes or widths. The grid system is particularly effective because it allows you to create a grid inside of a grid to format a layout of any size.
Bootstrap 4 Evolution
The entire architecture of Bootstrap 4 has been changed as it now uses flexbox (grid system) and has now implemented the XL class for extra large screen sizes which are sizes 1,200 px and up. Since wide screen monitors are becoming popular this is a nice addition to the framework. Bootstrap 4 has also introduced cards which have basically replaced panels and wells in version 3. they can be formatted in all kinds of ways so that you can display your content inside of cards.