Resume
Mike Hersom
Go-getting digital marketing leader with over 7 years of experience managing marketing campaigns and websites. Entrepreneurial and creative problem-solver with a passion for helping teams become stronger strategically and tactically.
Work Experience
Account Manager / Page One Web Solutions
Portland, ME
December 2020 – Present
Worked closely with premier clients to design, implement, optimize, and report on full-funnel inbound strategies. Managed utilization of HubSpot Marketing Hub for 15+ clients. Lead the launch and initial optimization of 20+ WordPress websites, ensuring seamless SEO migration and UX/CRO optimization. https://www.cslesarchik.com/resume/
Locate the website domain, website host, and google analytics accounts. Accounts Created if none exist. DNS management.
With the clients' assistance and approval and website template will be selected, sitemap identities and shared content planning document created.
Owner / Northview Digital
Gardiner, ME
March 2018 – Present
Freelance Website Developer. Elementor based websites built on WordPress CMS. Assisting clients with ongoing website management after project completion or with one-off redesigns
Locate the website domain, website host, and google analytics accounts. Accounts Created if none exist. DNS management.
With the clients' assistance and approval and website template will be selected, sitemap identities and shared content planning document created.
Existing site review, SEM Rush project creation, organic KW and competitive research, identify KW targets, KW tracker setup, on page implementation, technical setup.
Using approved or placeholder content, page templates are created based on theme and custom design elements. Beta testing, functional review, final approval for launch and post launch Q/A are all completed during this time.
Post launch, ongoing website & SEO management includes WordPress and plugin updates, website security / monitoring, uptime monitoring, manual site check and technical assurance. Review and measure page + search engine results with recommendations
Marketing Manager / Everett J. Prescott
Gardiner, ME
May 2017 – November 2020
Worked closely with a marketing agency to execute on all facets of digital marketing. Managed the company website, its marketing strategy, inbound leads, data attribution and CRM. Responsible for inbound sales management and quarterly reporting.
Managed workflow between marketing and outsourced digital marketing agency. Including SEO, web design, development, graphic design, photography, video and social media marketing.
Managed all facets of the website and its content offerings. Integrated with HubSpot - managed Landing pages, Email and the CRM database.
Lead quarterly marketing/sales strategy meetings. Discussed marketing and sales goals, strategy implementation and results.
Managed web requests and inbound sales. Directed and distributed the intake of leads to sales managers and personnel.
Lead company CRM efforts. Attributed inbound leads to new and current customers. Calculated ROI of new and existing business. Trained sales on CRM use.
Lead company CRM efforts. Attributed inbound leads to new and current customers. Calculated ROI of new and existing business. Trained sales on CRM use.
Coordinated company-wide participation in tradeshows, expos, conferences and seminars. Managed reservations, giveaways and marketing efforts. Managed Ad placement and Sponsorships. Created Case Studies and Wrote 10-15 articles quarterly for company newsletter.
Marketing Representative / Everett J. Prescott
Portland, ME
May 2016 – May 2017
Developed customer and vendor relationships to distribute waterworks products. Provided direct sales service, managed inventory and product delivery.
Provided technical sales support, helping to resolve problems and offer solutions with a focus on long-term customer relationship management.
Developed and maintained supplier relationships for inventory or specialty item ordering.
Quickly learned and understood customer applications and processes.
Reviewed and audited daily sales to identify trends and opportunities. Analyzed inventory to limit overhead costs and maximize inventory turnover ratio.
Skills
Professional
Web Design
Website Management
Search Engine Optimization
Inbound Marketing
Sales CRM
Conversion Rate Optimization
Web Analytics
Google Ads
Content Marketing
Social Media
UX Design
Tools & Software
CMS / CRM
WordPress / WooCommerce
Elementor Pro / Gutenberg
HubSpot Sales & Marketing Pro
Marketing
Google Search Console
Google Ads
SEM Rush
Yoast
Convert
Yoast
Analytics
Google Analytics 4 / UA
Google Tag Manager
Google Optimize
Call Tracking Metrics / Call Rail
General
Hosting / DNS / Email
Adobe Photoshop
Canva Pro
Basic HTML / CSS
Teamwork
Certifications
Google Analytics
Skillshop
PPC (Google Ads)
Sales Hub Demo
HubSpot Academy
Inbound Marketing
HubSpot Academy
SEO
HubSpot Academy
Digital Marketing
HubSpot Academy