Resume

Mike Hersom

Go-getting digital marketing leader with over 6 years of experience managing marketing campaigns and websites. Entrepreneurial and creative problem-solver with a passion for helping teams become stronger strategically and tactically.

Work Experience

Account Manager / Page One Web Solutions

Portland, ME

December 2020 – Present

Worked closely with premier clients to design, implement, optimize, and report on full-funnel inbound strategies. Managed utilization of HubSpot Marketing Hub for 15+ clients. Lead the launch and initial optimization of 20+ WordPress websites, ensuring seamless SEO migration and UX/CRO optimization. https://www.cslesarchik.com/resume/ 

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Owner / Northview Digital

Gardiner, ME

March 2018 – Present

Freelance Website Developer. Elementor based websites built on WordPress CMS. Assisting clients with ongoing website management after project completion or with one-off redesigns

Accounts Onboarding & Management

Locate the website domain, website host, and google analytics accounts. Accounts Created if none exist. CDN management.

Project Planning and Content

With the clients' assistance and approval and website template will be selected, sitemap identities and shared content planning document created. 

Initial SEO

Existing site review, SEM Rush project creation, organic KW and competitive research, identify KW targets, KW tracker setup, on page implementation, technical setup.

Website Development

Using approved or placeholder content, page templates are created based on theme and custom design elements. Beta testing, functional review, final approval for launch and post launch Q/A are all completed during this time.

Ongoing Website Management & SEO

Post launch, ongoing website & SEO management includes WordPress and plugin updates, website security / monitoring, uptime monitoring, manual site check and technical assurance. Review and measure page + search engine results with recommendations

Marketing Manager / Everett J. Prescott

Gardiner, ME

May 2017 – November 2020

Worked closely with a marketing agency to execute on all facets of digital marketing. Managed the company website, its marketing strategy, inbound leads, data attribution and CRM. Responsible for inbound sales management and quarterly reporting.

Marketing Agency Management

Managed workflow between marketing and outsourced digital marketing agency. Including SEO, web design, development, graphic design, photography, video and social media marketing.

Website & HubSpot Marketing Management

Managed all facets of the website and its content offerings. Integrated with HubSpot - managed Landing pages, Email and the CRM database. 

Quarterly Marketing & Online Sales Strategy

Lead quarterly marketing/sales strategy meetings. Discussed marketing and sales goals, strategy implementation and results.

Director of Inbound Sales

Managed web requests and inbound sales. Directed and distributed the intake of leads to sales managers and personnel. 

CRM Management & Lead Attribution

Lead company CRM efforts. Attributed inbound leads to new and current customers. Calculated ROI of new and existing business. Trained sales on CRM use. 

Company Intranet Site Development

Developed and directed company Intranet Page. After development, continued responsibility for building and updating content. Page built with HTML, CSS & JS. 

Traditional Marketing & Advertising

Coordinated company-wide participation in tradeshows, expos, conferences and seminars. Managed reservations, giveaways and marketing efforts. Managed Ad placement and Sponsorships. Created Case Studies and Wrote 10-15 articles quarterly for company newsletter.

Marketing Representative / Everett J. Prescott

Portland, ME

May 2016 – May 2017

Developed customer and vendor relationships to distribute waterworks products. Provided direct sales service, managed inventory and product delivery.

Sales Support

Provided technical sales support, helping to resolve problems and offer solutions with a focus on long-term customer relationship management.

Supplier Relationships

Developed and maintained supplier relationships for inventory or specialty item ordering.

Customer Applications

Quickly learned and understood customer applications and processes.

Sales Auditing

Reviewed and audited daily sales to identify trends and opportunities. Analyzed inventory to limit overhead costs and maximize inventory turnover ratio.

Skills

Professional

Website Management

Search Engine Optimization

Conversion Rate Optimization

Web Analytics

Content Marketing

Inbound Marketing

UX Design

Tools & Software

CMS / CRM

WordPress / WooCommerce

HubSpot

Marketing

Google Search Console

HotJar

Google Ads

SEM Rush

Screaming Frog

Yoast

Analytics

Google Analytics 4 / UA

Google Tag Manager

Google Optimize

Call Rail / Call Tracking Metrics

General

Hosting / CDN

Adobe Photoshop

Canva

Basic HTML / CSS

Teamwork

Certifications

Google Analytics

Skillshop

PPC (Google Ads)

Inbound Marketing

HubSpot Academy

hubspot inbound certified

SEO

HubSpot Academy

hubspot seo certified

Digital Marketing

HubSpot Academy