Why should I use Website Management Services?
NorthView Digital Website Management
Hiring a website management company can offer several benefits, particularly if you want to ensure the efficient and effective operation of your website while focusing on other aspects of your business. Here are some reasons why you might consider hiring NorthView Digital as your website management company:
Expertise and Experience
Technical Proficiency: With a website management company you’re hiring skilled professionals with expertise in marketing, web design, hosting, SEO, and other relevant areas.
Industry Knowledge: Staying updated on industry trends, best practices, and emerging technologies, ensuring that your website benefits from the latest advancements.
Time Savings
Focus on your Business: Managing a website can be time-consuming. Outsourcing these tasks allows you to concentrate on your core business activities, such as product development, customer service, and strategic planning.
Regular Updates and Maintenance
Consistent Maintenance: Handling routine maintenance tasks, ensuring that your website is regularly updated, secure, and performing optimally.
Timely Updates: Promptly implementing plugin updates updates and other improvements to keep your website in line with the latest standards.
Enhanced Security
Security Measures: Website management companies take security measures to protect your site from potential cyber threats, reducing the risk of data breaches and downtime.
Monitoring and Response: Providing continuous monitoring for suspicious activities and can respond swiftly to any security issues.
SEO Optimization
Search Engine Visibility: Implementing and update SEO strategies to improve your website’s search engine visibility, driving more organic traffic to your site.
User Experience and Design Improvements
Regular Updates: Keeping the website’s design and user interface up-to-date ensures a positive user experience, which is crucial for retaining visitors and encouraging engagement.
Adaptation to Trends: Website Management companies incorporate design trends and user experience improvements to keep your website competitive.
Reliability and Stability
Backup and Recovery: Website management companies implement backup and recovery strategies, minimizing the risk of data loss and providing a safety net in case of technical issues.
Uptime Assurance: Working to maintain high website uptime, reducing the likelihood of disruptions for your users.
Cost-Efficiency
Avoiding In-House Costs: Hiring a website management company can be more cost-effective than building an in-house team, especially for small and medium-sized businesses.
Access to Tools and Technologies
Advanced Tools: Website management companies often have access to advanced tools and technologies that may be expensive or challenging for an individual or small business to acquire.
Scalability
Adaptable Services: As your business grows, NorthView Digital can scale its website management services to meet your changing needs, providing flexibility and adaptability.
Overall, by outsourcing website management, you can ensure that your online presence is well-maintained, secure, and aligned with your business goals, allowing you to focus on what you do best. Contact Us today to learn more.
Five reasons you should use Google Tag Manager
What exactly is Google Tag Manager?
Before diving too deep, it’s important to know the basics about Google Tag Manager (GTM) and what the tool does. Think of the Google Tag Manager software as an operating board for your website. It allows you to add different kinds of code (tags) to your website such as Google Analytics tracking codes (UA & GA4), and Google Ads scripts to name a few. With tag manager, you’re able to use as little or as many of these features as you’d like. Oh and the best part about the software, it’s free!
Before GTM, GA tracking codes had to be manually coded onto each page, typically by a web developer or someone with experience writing or implementing code. That said, maintaining and updating what could sometimes turn into hundreds of events would be troublesome. However, Google Tag Manager fixes this issue because all of your tags are kept in a single location (your GTM account) and implemented with a few lines of code in the header and body of your website code.
All your tags are managed in one place
In the past, all tracking codes were written directly into the source code of the website. This made it very difficult to manage tracking codes across all website pages. In order to make a small modification, the website manager or developer had to: (1) locate all the relevant codes; and (2) update them.
This process is simplified by GTM because all tags are controlled in one location.
Event Tracking
Event tracking with Google Tag Manager makes tracking simpler than ever. Once you turn on specific triggers in Google Tag Manager, they’ll start listening to specific interactions on a website automatically. There is still some setup needed, but it’s not rocket science. These interactions can be used to activate tracking tags, such as the Google Analytics Event Tag.
Some fundamental events that GTM allows you to track (by default) are based on:
- Clicks
- Link clicks
- Form submissions
- Time spent on page
Security
Security and the potential for a website malfunction are oftentimes two major issues with website maintenance. And with good reason… your business could be seriously impacted if your user data is hacked or if a user is blocked due to errors. Rest assured, GTM won’t completely destroy your website or create any new openings for vulnerabilities in the future.
Flexibility
The versatility of Google Tag Manager is a game changer. Once installed, you should never need to work with a web developer to make changes to a tag (scripts on your pages). You’ll avoid a ton of headaches, time, and money by doing this. It’s easy to modify and more efficient when executing the activities you set out to do.
Modernize and future-proof your site
Ideally, you’re already utilizing GTM to monitor analytics on user behavior and site traffic. If you aren’t, it’s never a bad time to get started. The latest industry standard for site tracking (Google Analytics 4) is something you’ll want to upgrade too as soon as possible. The big switch over from Google Analytics (Universal Analytics) to GA4 will be going down in July of 2023.
With GA4 officially here, Tag Manager should be your go-to platform to manage analytics tracking an installation. If you’re interested in learning more about Google Tag Manager, This training resource should provide you with everything you need to know: Google Analytics Academy
Why a website is so important to your small business
Why a website is so important to your small business
It can be hard to understand why it is important to invest the time and money on a website when you’ve either never had one before or are just getting your business off the ground.
A few questions you might ask are: Is having a website really that important? Is it worth the time and money?
To be straight forward… yes, a website is essential to your business and your wallet will be thanking you in the long run.
An online presence creates a ton of opportunity. Users are searching for you and your products/services online more than ever and it is only going to become more intense. Through providing current and potential customers an easy way to access your offerings, you will benefit substantially.
Below are a few of the key points that I feel best-highlight the benefits of operating a website for your business/brand:
A website provides a customer business credibility
Much like you would look for a business in a business directory years ago, reputable businesses are found today through their website. If someone is looking for your business and they can’t find a website, they may raise questions in regard to credibility. When the competition has an online presence and you do not, it becomes an immediate disadvantage to your business in the mind of the consumer.
Provide 24/7 access
Don’t think it’s possible to have an employee working for you 24 hours a day, 7 days a week? Think again. Whether you operate an E-commerce website that can make you money while your sleeping, or host a simple brochure website that can provide answers to your customers’ common questions, your website is working for you 24/7.
Develop a reputation and build awareness.
With a website, you can easily to create connections between your own business and other existing companies that also have websites. This not only builds a stronger connection between your business and the consumer, but also establishes your authority within algorithms across the web. Build informative pages, write blogs and use them as a stage to market yourself across other platforms such as social media.
With proper implementation, the growth of your small business can be accelerated by a website. Without one, you will never understand the potential market share that could be gained.
The uploaded file exceeds the upload_max_filesize directive in php.ini
The uploaded file exceeds the upload_max_filesize directive in php.ini
So, you’ve been working on your WordPress website and are now receiving an error: the uploaded file exceeds the upload_max_filesize directive in php.ini. when attempting to add new media. Don’t worry, this can happen to any type of website, large or small.
The reason for this is simple – Your default server settings have an uploadable file size limit. The only thing left for you to do now is jump in and change that default setting to allow you to upload larger files. Follow these next few simple steps to make the change:
1. Edit the .htaccess file
The easiest way to fix the uploaded file exceeds the upload_max_filesize directive in php.ini. error is increasing your PHP resource limits with the .htaccess file. You can access this .htaccess file through your file manager or through an FTP client. The .htaccess file can be found inside the public_html directory. Once you find it, either edit the file in the file in the file manager or download the file and open with Notepad.
cPanel
Now locate the .htaccess file withing the file manager.
.htaccess before:
Simply add this line of code to the bottom of your .htaccess file to initiate the changes:
php_value upload_max_filesize 256M
.htaccess after:
Now save the changes. If you downloaded the file, save the changes and upload your file back into the public_html directory where your found it.
Please note: You can set the PHP limits to any preferred values if your server supports it. If you aren’t uploading unusually large files, your best bet is to increase the php_value upload_max_filesize to 256M.
Now check to make sure the changes are initialized. Upload the media file that was once too large to upload.
2. Edit the wp-config.php file
What makes the Wp-config.php so important is that it contains the base configuration details for your WordPress installation. This can be found in the root of your file directory.
First you need to to edit the memory limit and upload limit. Find the line:
define(‘WP_MEMORY_LIMIT’, ’32M’);
Now increase the memory limit to 128M.
define(‘WP_MEMORY_LIMIT’, ‘128M’);
3. Edit PHP variable options
If none of the options above were effective, the problem is likely within your server settings. If you are facing php upload limit issues and the error reads: (…. exceeds the maximum upload size for this site), you can fix them at your end as follows:
- Login to your cPanel account
- Find and click on Select PHP version
- Select Switch to PHP options
- You can see several PHP variable options listed. Search for “upload_max_filesize” and “post_max_size” option and increase the value to a higher one, for example 2M to be increased to 16M and so on.
- Ensure that the changes are saved.
Contact your hosting provider if you are still experiencing issues.