Case Overview
J.L.P. Services is a full-service property maintenance and landscaping company based in South Portland, Maine. Offering everything from snow plowing to professional lawn care and landscape design, J.L.P. had built a strong reputation locally, but needed a digital presence to match.
Despite years of experience and consistent word-of-mouth referrals, their previous website lacked visibility in Google Search, and they weren’t attracting new leads online.
Involvement
- Web Design
- WordPress Website Management
- SEO & Digital Marketing
- Brand Strategy & Creative
- Social Media Management
The Brief
J.L.P. partnered with us to elevate their digital footprint and improve how local customers found them online. The goals were clear:
- Increase visibility in search results for high-intent local queries
- Establish a clear and professional online presence that aligned with their reputation
- Improve conversions and engagement through a modern, mobile-optimized website
- Build and maintain long-term visibility through ongoing Local SEO services
Our Approach
To meet J.L.P. Services’ goals for growth and local visibility, we executed on a strategy rooted in strong digital foundations and continuous optimization.
Conversion-Focused Web Redesign
We created a clean, responsive website that focused on clear navigation, service-specific landing pages, and conversion-friendly content. Our goal was to create a strong user experience while giving Google a clear structure to crawl and rank.
-
Individual landing pages were built for core services: snow plowing, lawn care, landscape maintenance, and commercial property services
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Calls-to-action and contact buttons were strategically placed to capture leads from desktop and mobile users alike
Ongoing Local SEO Services
The real momentum came from a sustained Local SEO strategy that included:
- Optimized Google Business Profile with updated categories, service areas, and new photos
- Targeted keyword integration for local terms such as “landscaping South Portland Maine” and “snow plowing near me”
- Monthly performance reviews using Search Console and GeoGrid tools to track local visibility
- Link-building through business citations and local directories
Strategic Collaboration with the Client
What made this campaign stand out was J.L.P.’s willingness to collaborate. The client consistently shared project photos, gave feedback on messaging, and remained engaged throughout the process – allowing us to work quickly.
The Results
Strong Presence in Google Search
100+
Search clicks with over 37.8k impressions in 90 days and growing.
Page #1
For high-intent local queries: “snow plowing near me” and “landscaping South Portland Maine”
330 Total
Business interaction In Google Business Profile in a six month span and growing.
- Device mix: mobile and desktop clicks are running neck-and-neck, confirming the responsive redesign is capturing leads wherever people search.
- Several terms like “snow removal services near me” and “landscaping South Portland Maine” are averaging top-10 positions, affirming the local SEO targeting is working.
GeoGrid Ranking Insights
Showing a strong local presence in South Portland and neighboring areas.
|
Keyword (tracked 7/4/25)
|
% of pins Top 3
|
% of pins Top 10
|
Avg. Rank
|
|---|---|---|---|
|
Commercial landscaping services |
52% |
88% |
4.2 |
|
Lawn care services |
47% |
82% |
4.6 |
|
Snow plowing |
41% |
79% |
5.1 |
- More than half the map lights up in the coveted Top 3 for core money terms, giving J.L.P. dominant coverage when prospects search “near me.”
- Average ranks under 5 across all three grids - well inside the click-generating zone.
- Visibility extends beyond South Portland into Scarborough, Cape Elizabeth, and Westbrook, matching J.L.P.’s actual service footprint.
Through our custom strategy and research, we crafted a focused SEO strategy that brought in new inbound leads for J.L.P. Services.
Our company uses NorthView Digital and we couldn’t be more impressed with the level of service we receive. Mike’s attention to detail is remarkable; he takes the time to understand our vision and execute it flawlessly.
Moreover, his responsiveness is outstanding. Whenever we need additions or changes, he is quick to respond and eager to assist. This combination of thorough attention to detail and prompt responsiveness make our relationship smooth and stress-free. We highly recommend NorthView Digital to anyone looking for top-tier website development services.