Case Overview
CM Lawn Care & Landscape, a reputable lawn care and landscaping company serving the greater Waterville, Maine area, offers a comprehensive range of services, including lawn care, landscaping, seasonal cleanups, garden maintenance, tree work, and snow removal. To enhance their online visibility and attract more local clients, they partnered with NorthView Digital to develop a new, conversion-optimized website and implement ongoing Local SEO strategies.
Involvement
- Web Design
- WordPress Website Management
- Local SEO Services
- SEO & Digital Marketing
- Brand Strategy & Creative
The Brief
CM Lawn Care & Landscape aimed to:
Increase Local Visibility: Improve search engine rankings to attract more clients in the Waterville area.
Modernize Website: Develop a user-friendly, mobile-responsive website optimized for conversions.
Showcase Services: Clearly present their diverse range of services to potential clients.
Generate Leads: Encourage website visitors to request quotes or contact the company.
Our Approach
NorthView Digital implemented a strategy focusing on website development and Local SEO:
Website Design & Development
- User-Centric Design: Created a visually appealing, easy-to-navigate website highlighting CM Lawn Care & Landscape’s services.
- Mobile Optimization: Ensured seamless performance across all devices for an optimal user experience.
- Conversion Focus: Integrated clear calls-to-action (CTAs) and contact forms to facilitate lead generation.
Local SEO Optimization
Keyword Research: Identified and targeted relevant local search terms related to lawn care and landscaping services.
On-Page SEO: Optimized meta titles, descriptions, and headers with localized keywords.
Google My Business: Enhanced and regularly updated the company’s Google My Business profile to improve local search visibility.
The Results
Organic Growth Highlights
Page #1
Ranking on page 1 for “lawn care Waterville Maine”
15,600+
Total impressions on search results
12.38%
CTR of 12.38% and average position of 3.9 for “Lawn care Waterville Maine”
- Increased website traffic lead to notable growth in website visits from local users searching for lawn care and landscaping services.
- Lead generation increased with a significant uptick in contact form submissions and quote requests, resulting in new client acquisitions.
- Improved search rankings by achieving first-page rankings for targeted local keywords, leading to increased organic traffic.
By developing a conversion-optimized website and implementing ongoing Local SEO strategies, NorthView Digital successfully enhanced CM Lawn Care & Landscape’s online presence, leading to increased visibility, engagement, and client acquisition in the Waterville area.
Looking to elevate your local business’s digital footprint? Partner with us for comprehensive website development and Local SEO solutions tailored to your needs.
Mike did a wonderful job on my business page. He was very helpful through the process, and provided a lot of valuable advise. It didn’t take long at all after the page was up and running to notice the increase in new customer inquiries!