Creating Efficiencies For Your Website
Tracking user behavior on your website is essential for making smart marketing decisions. But managing multiple tracking codes (Google Analytics, third party integrations, and more), can quickly become overwhelming.
That’s where Google Tag Manager (GTM) comes in. If you’re not using it yet, you’re missing out on one of the easiest ways to simplify tracking, improve site performance, and gain deeper insights into how visitors interact with your website.
At NorthView Digital, we help businesses streamline their tracking and analytics so they can make data-driven decisions with confidence. GTM is one of our favorite tools to do just that. Here’s why.
- Centralized tag management
- Faster website performance
- Advanced Tracking Capabilities
1. Manage All Your Tracking Codes in One Place
Without GTM, every new tracking code or script needs to be manually added to your site’s code. That means digging into your website’s backend, navigating complex scripts, and potentially slowing down your site with unnecessary bloat.
With GTM, all your tags (tracking codes) are managed in one central dashboard. Need to add Google Analytics 4 or setup a third party integration? Instead of modifying your website’s code, you can simply add, update, or remove tags in GTM with no coding required.
2. Faster Website Performance
One of the biggest mistakes I see business owners make is overloading their website with tracking scripts, which slows down page speed and hurts user experience (not to mention SEO rankings).
Google Tag Manager helps by firing tags asynchronously, meaning they load efficiently without bogging down your site. A faster website leads to better user engagement, lower bounce rates, and improved SEO rankings: all of which impact your bottom line.
3. Reduce Your Dependence on Developers
If you’ve ever had to wait on a developer to add tracking codes or make minor adjustments, you know how frustrating (and expensive) it can be. GTM empowers marketers, business owners, and non-developers to handle tracking implementation without touching the site’s code.
Want to track button clicks, form submissions, or eCommerce purchases? You can set it up in GTM in minutes with no developer needed. Of course, having a professional set it up initially is always a good idea, but once it’s in place, you have full control.
4. Advanced Tracking Capabilities Without the Headache
Beyond basic tracking, GTM allows you to track just about anything on your website. Some of the most valuable things you can set up include:
- Scroll tracking
- A/B Testing
- Button & link clicks
- Form submissions
- Call tracking
- Accessibility options
Instead of relying on basic pageview tracking, you get deeper insights into how users interact with your site, allowing you to refine your marketing strategy and boost conversions.
5. Built-in Debugging & Version Control
Ever made a change to your website only to realize something broke? GTM’s debugging and preview mode lets you test your tags before publishing them live, ensuring everything is working correctly.
Plus, GTM keeps a version history of all changes, so if something goes wrong, you can easily roll back to a previous version.
Ready to Improve Your Efficiencies?
We help businesses set up GTM correctly, ensuring you’re tracking the right metrics without unnecessary bloat.
