Frequently Asked Questions

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Answers to common questions from Maine businesses

What does a website cost?

A brochure site is $175 a month and a growth site is $275 a month. There is nothing down and no setup fee. The monthly price covers the build itself plus hosting, updates, backups, security and your ongoing edits, so there is no separate care plan on top. Both have a twelve month minimum and then continue month to month.

What is the difference between a brochure site and a growth site?

A brochure site is seven pages: your core pages plus your services. It is built for the customer who already knows your name and is looking you up. A growth site adds service and location page structure, analytics and goal tracking, and room to keep adding pages, so it is built to be found by people searching for what you do rather than for you.

Is there really nothing due up front?

Correct. No deposit and no setup fee. Your first monthly payment is due when the project starts, and that is the only money that changes hands before your site goes live.

What is included in the monthly price?

The design and build, hosting, an SSL certificate, WordPress core, theme and plugin updates, off-site backups, security monitoring, uptime monitoring, and your content edits. If a page needs a new paragraph, a new photo or a new phone number, you email me and it gets done. There is no maintenance plan to buy separately because it is already in there.

Can I save money by paying for the year up front?

Yes. Paying twelve months in advance takes 10% off: $1,890 for a brochure site instead of $2,100, and $2,970 for a growth site instead of $3,300. Same site, same service, just paid annually instead of monthly.

What if I need more pages than the package includes?

Extra pages are quoted before anything is built, either as a one-time addition or by moving up to the growth tier. Nothing gets added to your invoice without you approving it first.

Can I upgrade from a brochure site to a growth site later?

Yes, at any point. You move onto the growth rate going forward and the additional pages are built from there. Nothing is rebuilt from scratch.

Is SEO included in the website price?

The on-page groundwork is: page titles, meta descriptions, heading structure, image alt text, internal linking, schema, Search Console and a submitted sitemap. That is the foundation every site should launch with.

Ongoing SEO, which covers new content, link work, monthly reporting and local ranking work, is a separate service. On a website I manage it is bundled with your plan, so a Brochure site with SEO is $500 a month and a Growth site with SEO is $600, or $550 and $650 with the Reviews Engine included. For a website I do not manage, SEO is $400 a month on its own, or $450 with the Reviews Engine.

What does ongoing SEO cost, and do I have to buy it?

It depends on whether I manage the website. On a site I built or look after, SEO is bundled with the plan: a Brochure site with SEO is $500 a month and a Growth site with SEO is $600. For a website I do not manage it is $400 a month on its own, or $450 with the Reviews Engine.

And no, you do not have to buy it. The website subscription stands entirely on its own. SEO is for businesses that want to compete for searches they are not currently winning, and I would rather you add it when you are ready than sell it to you on day one.

Can I bundle a website with SEO or the Reviews Engine?

Yes, and bundling always costs less than buying the pieces separately.

A website with the Reviews Engine saves $25 a month: a brochure site is $249 instead of $274, a growth site is $349 instead of $374.

A website with SEO saves $75 a month: a brochure site with SEO Performance is $500 instead of $575, and a growth site is $600 instead of $675. Add the Reviews Engine to either and it is $550 or $650.

The saving applies for as long as both are running. There is no extra contract and no new minimum term: your website keeps its twelve month minimum, and SEO and the Reviews Engine stay month to month.

What happens to my website if I stop SEO or the Reviews Engine?

Nothing happens to the website. Both are month to month, so you can stop either whenever you like, and your site simply returns to its standard rate of $175 or $275 a month with hosting, updates, backups, security and your edits all still included.

You do not lose the site, there is nothing to renegotiate, and you can start either service again later at the same bundled rate. The only thing that changes is that the bundle saving no longer applies, because it exists while both services are running.

What is the Reviews Engine?

It is $99 a month and it handles the review side of your reputation: review requests by text and email after a job, follow-ups to the people who do not respond, monitoring across the profiles that matter, and responses to the reviews that come in. SEO gets you found. Reviews get you chosen.

What about Google Ads?

Ads are quoted per account. Setup and ongoing management are priced against what the account actually needs, and ads are always on their own switch, separate from your website and separate from SEO, so you can stop them without touching anything else.

How do you invoice, and what payment methods do you take?

You get an emailed invoice and you can pay it by ACH bank transfer or by credit card. Invoices go out on the same date each month so the billing date never moves around on you.

Can my payment run automatically?

Yes. Autopay can be set up on either ACH or card so you are not approving the same invoice every month.

When does billing start?

Billing starts when the project starts, not when the site launches. The build is the first month of work, so the first invoice covers it.

What happens if a payment is late?

A $25 late fee is added if an invoice is still unpaid seven days past its due date. If it reaches thirty days past due, service is suspended until the account is brought current. I would always rather hear from you than send a late notice. If something is going on, tell me and we will work it out.

What happens if I stop paying altogether?

This one matters, so it is worth being plain about it. Hosting is part of your subscription, which means your site stays online because the subscription is being paid.

If payments stop, service is suspended at thirty days past due and you have three months from that point to bring the account current. If nothing is received in those three months, the site comes down when the hosting runs out.

When that happens I zip up the full contents of your site, files and database, and send you the file, so you keep everything that was built. Nothing is deleted out from under you and nothing is held hostage. But a site that nobody is paying to host cannot stay online indefinitely, and I would rather you knew that from the beginning than found out at the worst moment.

Do your prices go up?

Your rate is locked for your minimum term. After that, if a price ever changes you get at least thirty days written notice before it takes effect.

Are there charges for work outside my package?

Only work you have approved. Anything outside what your plan covers gets quoted first, in writing, and nothing starts until you say yes. You will never find a surprise line item on an invoice.

Do you offer refunds?

Before a site launches, if we are still in the design phase and you decide not to continue, you are refunded what you have paid less the work already completed, and we part on good terms. Once a site is live, past months are not refundable, because that is service you have already received. What you can always do is cancel going forward under the terms below.

Am I signing a contract?

Yes, a simple one. Twelve months minimum, then it continues month to month until you tell me otherwise. Twelve months exists because the build happens up front and is paid for over the term. Without a minimum, the arrangement only works in my favor if someone leaves in month two.

What happens if I cancel before the twelve months are up?

The remaining months of the minimum term become due. That is not a penalty, it is the balance of a site that was built up front and billed over a year. After the minimum term there is nothing to pay out. You give notice and stop.

How do I cancel after the minimum term?

Email me with thirty days notice. No phone tree, no retention script, no form buried three levels deep. I will also help you move the site wherever you want it to go.

Do I own my website?

Yes. The design, the content, the images and the site itself are yours. There is no rented template and no platform that owns your pages. If you leave, you take the site with you.

If I own it, why does it go away when I stop paying?

Because owning the site and hosting the site are two different things. You own the files, and you get them whenever you ask. The subscription is what keeps those files on a server, updated, backed up and secured. Stop the subscription and the hosting ends with it. You keep everything, but it is then on you to put it somewhere. Most people who leave move it to another host and it keeps running.

Who owns my domain name?

You do, in your own account and in your own name, and I would recommend that even if you never work with me. I am happy to manage the DNS side of it, but the registration should always be yours.

Is there a buyout or a balance to pay off?

No, and that is deliberate. There is no balloon payment and no pay-off-the-build figure sitting in the background, because you already own the site. The only thing the minimum term obligates is the twelve months.

What do I actually get if I cancel?

A complete export: the WordPress files and the database, zipped, plus your images and any source files for logos or graphics I created for you. That package will run on any standard WordPress host.

Can I take my site to another host or another developer?

Yes. It is WordPress, not a proprietary builder, so any WordPress developer can pick it up. That is one of the main reasons I build on it.

Why do you build on WordPress?

Because it is the only common option where you genuinely own what gets built. WordPress runs a large share of the web, it runs on any host, and every developer knows it, so you are never stuck with one agency or one platform. It also gives far more control over the things that decide whether you rank: page speed, schema, redirects, URL structure and content depth. Site builders make the first week easier and the next five years harder.

Isn't WordPress insecure?

An unmaintained WordPress site is insecure, and that describes most of the horror stories. A maintained one is not. Core, theme and plugin updates, off-site backups, security monitoring and a sensible plugin diet are exactly what your monthly covers, and it is the reason I do not sell a site without the care attached.

Can I edit the site myself?

You can. The sites are built in Elementor and I will show you how to change text and swap images. You can also just email me. Edits are included, so plenty of clients never touch the editor at all.

How long does a build take?

Two to four weeks from kickoff to launch for a brochure site, once I have your content. Growth sites take longer depending on how many pages are involved. The thing that decides the timeline is almost always how quickly photos, service details and approvals come back.

What do you need from me to get started?

Your logo if you have one, photos of your work, a list of your services and the areas you serve, and enough of a conversation for me to write about your business accurately. If you do not have copy written, that is normal, and most clients do not.

Do you write the content?

Yes. I write the pages from what you tell me about the business and what I can see about how people search in your market, then you review and correct it. Nobody knows your trade better than you do, so the process is me drafting and you fixing.

Will my site work on phones?

It is designed for phones first. The majority of local business traffic is mobile, and every site is tested at phone, tablet and desktop widths before it launches.

Is my site hosted with you?

Yes, hosting is part of the subscription: managed, monitored and on infrastructure I control, so when something breaks I can fix it rather than open a ticket with someone else.

What if I already have a website?

Then we talk about whether it is worth rebuilding or worth keeping. A redesign moves you onto the same subscription. If you have a site you like and just need it looked after, that is a takeover, and it starts with a paid health check, because taking responsibility for a site I have not looked at would not be honest.

Do you work on sites built on Wix, Squarespace or GoDaddy?

Sometimes, but I will tell you honestly what the limits are. Those platforms already handle their own updates and backups, so maintenance is not something I can sell you in good conscience. What I can do there is content updates and SEO, within the ceiling the platform imposes.

Can you guarantee I will rank first on Google?

No, and anybody who does is either guessing or selling. What I can tell you is what got done, what it moved and what the plan is next, in a report you actually receive every month rather than have to ask for.

How long does SEO take to work?

Local map results can move in weeks if the Google Business Profile has been neglected. Competitive organic rankings usually take three to six months to show real movement and keep improving after that. If a site is brand new, add time, because Google has to trust it first.

What is local SEO, and do I need it?

Local SEO is the work that gets you into the map results and the near-me searches: your Google Business Profile, consistent business information across the web, location and service pages, reviews, and local content. If customers come to you from within driving distance, it is the highest-return SEO work there is.

What does the monthly SEO service actually include?

Technical upkeep, on-page work, new and updated content, Google Business Profile management, local citations, internal linking, Search Console and analytics monitoring, and a monthly report that says in plain English what changed. For a website I do not manage it is $400 a month, or $450 bundled with the Reviews Engine. If I built or manage your website, SEO is bundled with your plan instead and comes out lower.

Do I need SEO if my website is new?

Not immediately. Launch the site, make sure the foundation is right, and see what it does. When you are ready to compete for searches you are not winning yet, that is when SEO earns its money.

Why do reviews matter so much?

Because they decide the click. Two businesses appear in the map results, one has twelve reviews and one has ninety, and most people do not look any further than that. Reviews also feed local rankings directly, which is why the review work and the SEO work reinforce each other.

Do you run Google Ads?

Yes, and I will tell you when not to. Ads work when you need leads faster than SEO can deliver them, or when you are in a market where organic will take a year. They are quoted per account, kept separate from everything else, and they do not run against a generic homepage if I can help it.

Who will I actually be working with?

Me. NorthView Digital is not a call center with an account manager between you and whoever does the work. You email me and I answer, and the person who built your site is the person who maintains it.

Where are you, and do you only work with Maine businesses?

I am in Maine and most of my clients are here, which matters for local SEO because I know these markets. But nothing about a website or an SEO program requires us to be in the same state, and I work with businesses outside Maine too.

How do I request a change to my site?

Email me. Small edits like text, photos, hours or a new staff member usually get done within a business day or two. Anything larger gets a timeline before it starts.

What are your hours, and what happens if my site goes down?

Normal business hours for regular work. Uptime is monitored automatically, so in most cases I know a site is down before the client does, and outages are handled as they happen rather than waiting for Monday.

How do we get started?

A conversation first: what your business does, who you are trying to reach, and what is not working now. From there you get a straight recommendation, including you do not need this when that is the honest answer. If it is a fit, we pick a start date and go.

TESTIMONIALS

What Maine business owners say about the work

17 five-star Google reviews

Thanks Mike! Our new website looks great! We appreciate the time you spent tending to meet our needs and give us something simple enough for us to keep up to date while also looking fantastic!

Ron Greco

Mike built and designed a new fresh website for our non profit organization at an affordable price and very timely. I appreciated how much he took on for us in regards to writing copy, organizing a calendar and setting up forms. Definitely recommend!

Lauren Keiser

Northview did a great job at really listening to our needs and giving us guidance on where to take our website. I would recommend and use again!

Lacey Breton

Mike has been great to work with! The website he built is awesome, he communicates very well and completed the work in a timely manner. 10/10!

Jared Bornstein

Mike at North View Digital is fantastic to work with! He always keeps our website looking fresh and professional, and he’s always prompt and responsive when we need updates or changes. We’re so grateful for everything he’s done for our organization — highly recommend North View Digital!

Molly King

I asked Mike to build me a website, and he impressed me right from the start. On top of that, he also provides SEO and marketing support, which has been a huge help for my business. It’s great to have someone local who truly understands the Maine market. Thanks again, Mike!

Corey Lee

Mike did a fantastic job creating the website for my business at a reasonable price. He was very professional, responsive and was great at answering all of my questions. I highly recommend Mike as he knows what he is doing and is local with lots of experience.

Emma Rushton

I was looking for the best Maine web design company who could also help me with SEO, NorthView Digital was the perfect fit. They were quick, professional, and knowledgeable!

Adrian Sincyr

We have been using NorthView Digital for over four years now. We are a very small non-profit with only three employees. Mike is always very responsive to any of our requests. He stays on top of our website for us. We can not say enough about the value we receive from having Mike handling our website.

Cindy Wade

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