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Some organizations do not fit a package, and pretending otherwise produces a bad website. An association with members, a business with six locations, a directory that has to stay fast as it grows, a registration process that has to reach the right person: these are real pieces of work, and they need to be scoped before they can be priced.
That is what this is. The same standard as every other build, sized and shaped to what your organization actually does.
If your website has a job the packages do not cover, this is the right route. Associations and membership organizations, businesses running several locations, and anyone who needs a directory, a member area, a registration system, or a site that talks to software you already run.
Custom is the tier for organizations, businesses and marketing partners who need more than a package can hold. It is built to scale like a growth site, with the custom features, the content and the day to day attention of a website manager on retainer rather than a project that ends at launch.
Not sure which you are? Ask me on the form and I’ll tell you straight, even if the answer is the cheaper option.
Four stages. On a custom project the first stage matters most: scope is agreed in writing before a number is quoted, so the budget is based on the real job rather than a guess. The fourth stage does not end, because launch is where the management starts.
Priced on the scope we agree together, not on a page count. You get a fixed number before any work starts, and it does not move unless the scope does.
Quoted alongside the build and billed monthly. Hosting, updates, backups, security monitoring and your content changes, the same care that comes with every site I build.
For organizations and marketing partners who need more than a website kept running. Strategy, content and campaigns handled on demand, scoped and quoted alongside the build.
The scope is agreed in writing before anything is priced. What is quoted is what gets built.
Hosting, updates, backups, security, unlimited edits and content changes are all in the monthly.
You own the content. The site can be migrated out at any point.
Twelve month minimum, then cancel whenever you like.

You deal directly with the person building your site. No account manager relaying messages, no ticket queue, no handover to somebody who has never spoken to you.
Your site is built on WordPress and set up on my hosting platform, with the domain, the files and the backups all in one place that I manage. That is what makes the rest of it work: one number to call when something needs changing, one person who already knows how the site is put together, and no chasing three vendors to fix one problem.
Every custom build is built on WordPress and designed mobile-first, because that is where most of your visitors will be.
It is quoted per project, because a fair number depends on what the site actually has to do. A member directory, a registration system or an integration with your existing database are each real pieces of work, and a package price would mean either overcharging you or cutting corners.
The process is the same every time: we agree the scope in writing, you get a fixed number, and it does not move unless the scope does.
You get a timeline with the quote, not after work starts, and it is built from the scope we agreed rather than a guess. The more useful answer is that a custom build does not really finish. Launch is where the management starts: the site is run, improved and added to month after month, so going live is a milestone rather than a finish line.
That is what most custom clients are actually buying. You get a website manager rather than a project that ends at launch: the site is run, updated and improved month to month, with priority access straight to me instead of a queue and somebody who has never seen your site before.
Organizations, businesses and marketing partners. Not by size, by shape: an association with members, a business running several locations, a nonprofit with events and registrations, or an agency that needs a site built and run behind its own strategy. The common thread is that the site has a job a package cannot hold, and that somebody has to keep running it after launch.
Send as many changes as you like: copy, images, new pages, event listings, a new section. There is no ticket queue and no per-change fee, and new content gets written for you rather than waiting on your staff. The one boundary is that a request which changes what the site is (a new member system, a new integration, a new tool) gets quoted separately, because that is a build rather than an edit.
Yes. A good share of this work is build and management for marketing partners who own the strategy and the creative and need someone reliable to build and run the site behind it. Scope, access and who speaks to the end client are agreed up front, and the arrangement can be white label if that is what you need.
Tell me what the organization does and what the site has to handle, and I will tell you whether a custom build is the right answer, or point you at the package that fits.