Verification and Setup
License, insurance and background checks pushed through to the Google Verified badge, then services, service areas and hours configured so you appear for the right searches.
Local Services Ads sit at the very top of the search results, above the paid ads, with a Google Verified badge next to your name. For licensed home service businesses in Maine they are often the most visible place you can be on a search result.
They are also charged per lead rather than per click, which changes how the work is judged. The job is getting you verified, configured for the right services and the right towns, and then managing budget, lead quality and credits so you are only paying for leads worth having.
Verification is the slow part and it is mostly paperwork. Once it clears the account can be live quickly, and the ongoing work is lead quality rather than keywords.
LSA is the one channel where the number a client cares about and the number the platform charges on are the same thing, which makes it easy to be honest about. Every month you see how many leads came in, how many were real, how many were credited, and what each one cost. If the leads are not worth what they cost in your market, that shows up immediately and we stop rather than quietly continue.
A one-time project covering license, insurance and background verification for the Google Verified badge, then services, service areas, hours and budget configured with you.
You are charged per lead, so the money is won or lost on lead quality. This is the monthly work of reviewing every lead, disputing the ones that were not yours, and keeping reviews and budget where they need to be.
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Licensed and insured service businesses in the categories Google supports, which in Maine mostly means home services: plumbing, electrical, HVAC, roofing, landscaping, cleaning, pest control and similar. If your category is not supported, Google Ads is the route instead.
It is the badge shown beside businesses that have passed Google's screening checks, which can include licence, insurance and background checks depending on your category. In late 2025 Google replaced the older Google Guaranteed and Google Screened badges with this single Google Verified badge, and retired the money-back guarantee that used to come with it. The badge sits at the very top of the results and is a large part of why these ads convert as well as they do.
You can report it. Google reassesses charged leads and issues credits for ones it judges to be poor quality, and you can flag a bad lead through the feedback survey attached to it. Wrong numbers and jobs well outside your service area are the clearest cases. Worth knowing what is not credited: leads that simply did not book, callers who were only researching, and enquiries for a service your own profile says you offer. Chasing the ones that do qualify is a real part of the management work, and it is the part most often skipped.
Often, yes. LSA covers the searches Google supports for your category and sits above everything else. Google Ads cover the rest and give you more control over messaging and landing pages. Which mix makes sense depends on your budget and how many leads you can handle.
Yes. Google is moving Local Services Ads into Performance Max campaigns with pay-per-lead goals, starting with US home service categories through 2026 and continuing into 2027. The standalone Local Services dashboard goes away, weekly budgets convert to a daily average, and historical reports need exporting before the switch or they are lost. If I am running your LSA, the migration and that export are handled for you.
