Verification and Setup
License, insurance and background checks pushed through to the Google Screened badge, then services, service areas and hours configured so you appear for the right searches.
Local Services Ads sit above the regular ads and above the map results, with a Google Screened badge next to your name. For licensed home service businesses in Maine they are often the most visible place you can be on a search result.
They are also charged per lead rather than per click, which changes how the work is judged. The job is getting you verified, configured for the right services and the right towns, and then managing budget, lead quality and disputes so you are only paying for leads worth having.
Verification is the slow part and it is mostly paperwork. Once it clears the account can be live quickly, and the ongoing work is lead quality rather than keywords.
LSA is the one channel where the number a client cares about and the number the platform charges on are the same thing, which makes it easy to be honest about. Every month you see how many leads came in, how many were real, how many were disputed and credited, and what each one cost. If the leads are not worth what they cost in your market, that shows up immediately and we stop rather than quietly continue.
A one-time project covering license, insurance and background verification for the Google Screened badge, then services, service areas, hours and budget configured with you.
You are charged per lead, so the money is won or lost on lead quality. This is the monthly work of reviewing every lead, disputing the ones that were not yours, and keeping reviews and budget where they need to be.
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Licensed and insured service businesses in the categories Google supports, which in Maine mostly means home services: plumbing, electrical, HVAC, roofing, landscaping, cleaning, pest control and similar. If your category is not supported, Google Ads is the route instead.
It is the badge shown beside businesses that have passed Google license, insurance and background checks. It appears at the very top of the results, above the paid ads and the map, and it is a large part of why these ads convert as well as they do.
You can dispute it. Wrong numbers, jobs outside your area and requests for services you do not offer can all be submitted for credit. Doing that consistently is a real part of the management work, and it is the part most often skipped.
Often, yes. LSA covers the searches Google supports for your category and sits above everything else. Google Ads cover the rest and give you more control over messaging and landing pages. Which mix makes sense depends on your budget and how many leads you can handle.
