An Audit Before a Quote
I will not quote a rebuild before knowing what is in your site. The audit tells you what is wrong, what is worth keeping and whether a rebuild is the right spend at all.
Most people asking about a redesign start with how the site looks, and that is a fair place to start. A redesign here goes further. The structure, the speed, the content and the search equity are all rebuilt alongside the design, because those are what decide whether the new site actually earns work.
Every project opens with an audit, so the build is aimed at what is holding the current site back rather than at guesswork. You see exactly what is being fixed, and why, before anything is quoted.
After going through a lot of these, the same handful of causes come up again and again, and only one of them is really about appearance.
In practice a redesign usually turns on three things: page speed, SEO-optimized structure and conversion-focused design.
I will not quote a rebuild before knowing what is in your site. The audit tells you what is wrong, what is worth keeping and whether a rebuild is the right spend at all.
If pages rank, they stay. The content, structure and URLs that earn traffic are identified first and carried across deliberately rather than accidentally.
Every old URL mapped to its new home before launch, and checked afterwards. This is the single most common thing done badly in a redesign, and it is expensive to notice late.
Most sites that feel unusable have a navigation problem rather than a design problem. The structure gets rebuilt around what people are actually trying to do.
Page speed and Core Web Vitals are part of the redesign, not an afterthought. Images, scripts, page weight and hosting are all reviewed and tuned as the new site is built.
Your existing content comes across with its headings, images and internal links intact. Nothing gets retyped, and nothing quietly goes missing.
Four stages, and the first one can end the project. If the audit says your site does not need rebuilding, you get told that and you keep your money. When it does go ahead, the redirect map is drawn before any design work starts, because that is the step that protects everything you have already earned in search.
A redesign is the easiest way to quietly lose everything a site has built up. Pages get renamed, URLs change, redirects get forgotten, and traffic that took years to earn disappears in a fortnight, usually noticed a month later.
Every URL on the old site gets mapped before launch, and the map gets verified afterwards rather than assumed. It is unglamorous work and it is the difference between a redesign that grows and one that sets you back a year.
A redesign of a straightforward site: services, proof and contact, rebuilt properly and migrated safely.
A larger rebuild with service and location structure, conversion paths and full content migration.
Not if the redirects are done properly, which is exactly why they are mapped before design work starts and verified after launch. Rankings can wobble for a few weeks while Google re-crawls, but a well-executed redesign should hold its position and then improve.
Then that is what you get told. Sometimes the honest answer is that the structure is sound and the money is better spent on content, speed or SEO. You keep the audit findings either way.
Yes. Content is migrated with its headings, images and internal links intact rather than retyped. If some of it is not worth keeping, I will say so and tell you why.
I have a preferred hosting partner, and for anything on a Web Care plan I highly recommend moving onto it. It is the platform I manage every day, with proper backups, staging and monitoring already in place, and it is what lets me look after the site properly after launch. The move is handled as part of the project.
