Caching & Speed Tools
Optimized caching strategies, plus minification of CSS, JavaScript and HTML, and browser caching configured properly so repeat visits are close to instant.
Performance is not a bonus, it is built into every site I launch. The aim is a site that is not just good looking but fast, responsive and meeting modern standards across four measures: performance, accessibility, best practices and SEO.
If your current website loads slowly or struggles against those benchmarks, it is costing you traffic and conversions.
Search engines and visitors both expect a site to load quickly and run smoothly on any device, anywhere. A slow site drives people away and holds back your Google rankings at the same time.
Optimized caching strategies, plus minification of CSS, JavaScript and HTML, and browser caching configured properly so repeat visits are close to instant.
Images are usually the heaviest thing on a page. Proper sizing and format, compression, and lazy loading so nothing downloads before it is needed.
Pages load faster and your server takes less strain, with page caching and content delivered from somewhere near the person requesting it.
PageSpeed Insights, Core Web Vitals tracking in Search Console and regular quality assurance checks, so performance does not quietly decay after launch.
I work with clients across Maine and beyond, pairing agency-level quality with the approachability of dealing directly with the person doing the work. Local startup, established company, or service provider ready to level up, you get a site that performs and a clear picture of why.
You get the before and after numbers, not just an assurance that it feels faster.
Speed is built into every growth site, and it is often the real problem behind a website redesign.
For a business that needs a credible, fast, findable site: services, proof and a clear way to get in touch.
For a business competing on search: more pages, deeper SEO groundwork and content built to bring in leads.
That depends on what is slowing it down. I measure a baseline before touching anything and re-measure afterwards, so you get a real before and after rather than a claim. If the honest answer is that the gain will be small, I will tell you that first.
Yes, though it is one factor among many. Core Web Vitals are part of how Google assesses pages, and speed also affects how many visitors stay long enough to convert, which matters just as much.
Usually the existing site can be optimized. Caching, images and delivery account for most of the gain on a typical WordPress site. A rebuild only comes up when the underlying theme or plugin load is the problem.
Only if someone keeps an eye on them. New images, plugins and content all add weight over time, which is why monitoring is part of the ongoing website management rather than a one-off fix.
