The Logo Itself
Drawn as vector artwork, with primary and secondary lockups, dark and light versions, and a single-color version for embroidery, signage and anywhere the full mark will not work.
Your brand is what people remember after they leave your website. It is the logo on the truck, the colors on the estimate, the type on the sign. When those are three different versions of roughly the same idea, the business reads as smaller than it is.
This is the project that settles it: a logo drawn properly, in every format you will ever need, with a written guide so anyone printing a sign or building an ad uses the right version without having to ask.
For a business that is new, rebranding, or has drifted into three versions of itself. The whole thing settled in one project: logo, palette, type and the written rules that hold it together.
For a business customers already recognize. We keep what people know you by and fix what does not work: proportions, color, legibility at small sizes, and the file formats you were never given.
Everything the project produces is yours to keep. The logo is drawn as editable artwork and delivered in the working files, with ready-to-use PNGs alongside them, plus the color and type choices and the written guide that holds it all together. Nothing stays locked behind me, so a printer, a sign shop or another designer can pick it up later and have what they need, and the brand is built to sit alongside your website rather than fight it.
Yes, outright, including the editable vector source files. You should never be in a position where changing your own logo means going back to the person who drew it.
Vector SVG and EPS for print, sign shops and embroidery, plus PNG at the sizes you will actually use. Dark, light and single-color versions, with the small sizes checked so the mark still reads on a favicon.
If one person handles everything, a logo and the file set may be enough. The moment a printer, a sign shop or a social media helper is involved, the guide is what stops three versions of your brand appearing in the wild.
If customers recognize your mark and associate it with you, keep it and fix what is wrong with it. Start over when the name has changed, the business has moved into different work, or the mark is genuinely doing you damage. That is a conversation before anything is quoted, not after.
