Profile Optimization
Primary and secondary categories, every service listed with a real description, service areas set to where you work, and a business description that says what you do and where you do it.
When someone nearby searches for what you do, Google usually shows a map with three businesses above everything else. Which three is decided largely by your Google Business Profile, and most profiles are set up once and never touched again.
This is the work of keeping that profile complete, current and competitive: categories and services, photos and posts, service areas, and a review habit that holds up over time. It is measured with geo-grid rank maps, so you can see where you actually appear across your service area instead of guessing from your own phone.
Google shows you what the profile actually produces: how many people saw it, how many clicked through to the site, how many tapped for directions, and how many called straight from the listing. Those numbers tell you which changes earned their place.
Profile work is front-loaded. The first month is heavy setup, and after that it settles into a rhythm that keeps the profile from going stale.
I work with clients across Maine and beyond, pairing agency-level quality with the approachability of working directly with the person doing the work. Your profile stays claimed in your name, gets kept current as the business changes, and is managed alongside the rest of your local search rather than as a disconnected task.
A one-time project that rebuilds the profile properly: categories, every service written out, service areas, description, photos and product tiles, benchmarked against the businesses currently ahead of you.
A profile left alone goes stale, and stale profiles slide down the map results. This is the monthly habit that keeps posts, photos, reviews and service details current, reported with geo-grid rank maps.
Thanks Mike! Our new website looks great! We appreciate the time you spent tending to meet our needs and give us something simple enough for us to keep up to date while also looking fantastic!
Mike built and designed a new fresh website for our non profit organization at an affordable price and very timely. I appreciated how much he took on for us in regards to writing copy, organizing a calendar and setting up forms. Definitely recommend!
Northview did a great job at really listening to our needs and giving us guidance on where to take our website. I would recommend and use again!
Mike has been great to work with! The website he built is awesome, he communicates very well and completed the work in a timely manner. 10/10!
Mike at North View Digital is fantastic to work with! He always keeps our website looking fresh and professional, and he’s always prompt and responsive when we need updates or changes. We’re so grateful for everything he’s done for our organization — highly recommend North View Digital!
I asked Mike to build me a website, and he impressed me right from the start. On top of that, he also provides SEO and marketing support, which has been a huge help for my business. It’s great to have someone local who truly understands the Maine market. Thanks again, Mike!
Mike did a fantastic job creating the website for my business at a reasonable price. He was very professional, responsive and was great at answering all of my questions. I highly recommend Mike as he knows what he is doing and is local with lots of experience.
I was looking for the best Maine web design company who could also help me with SEO, NorthView Digital was the perfect fit. They were quick, professional, and knowledgeable!
We have been using NorthView Digital for over four years now. We are a very small non-profit with only three employees. Mike is always very responsive to any of our requests. He stays on top of our website for us. We can not say enough about the value we receive from having Mike handling our website.
Related, but not the same. SEO decides whether your website ranks. Profile management decides whether you appear in the map results, which for a local service business is often where more of the calls come from. Most businesses need both, and they work better together.
Always. The profile stays in your Google account and I work as a manager on it. If we stop, you remove my access and nothing else changes.
There is no threshold that flips a switch. What matters more is a steady flow rather than a cluster from two years ago, and that every one gets a reply. A profile still collecting reviews reads as a business that is still busy.
Impressions are how often your profile appeared in Search or Maps. Clicks are the people who went on to your website. Calls and direction requests are the ones who acted straight from the listing without visiting the site at all. Those last two are usually the real return on a profile.
